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This feature is the public entry layer of your product. It is where potential users first understand the value proposition, use cases, pricing, CTA structure, legal pages, and entry points to other features such as waitlist, contact, or checkout.

What this feature includes

This area covers the main landing page and public marketing pages such as:
  • /
  • /about
  • /compare
  • /affiliates
  • /privacy
  • /terms
  • /roadmap
  • /status
  • /open
  • /use-cases
  • /docs/components
Other public-facing pages such as /contact, /waitlist, /checkout, and /blog are also visible to end users, but they have their own feature docs because their dependencies are different.
Public routes such as /contact, /waitlist, /checkout, /order/[id], /blog, and /changelog are also closely related to the marketing layer, but they are documented in their own feature pages so the explanation can stay more focused.

Who uses it

  • potential users,
  • active users who still read public pricing or updates,
  • partners or clients evaluating the product,
  • internal teams validating copy and funnel quality.

Main dependencies

Main files and areas

What teams usually customize

  • hero headline, subheadline, and CTA,
  • feature sections, FAQ, testimonials, and pricing summary,
  • positioning copy for the target audience,
  • legal page content,
  • roadmap, status, and open startup visibility,
  • visual theme, preset, and brand feel.

When this feature should be simplified

This area usually needs to be reduced when:
  • you only need a simple waitlist funnel,
  • the product does not need pages such as roadmap, status, or open,
  • too many CTA links still point to disabled features,
  • the copy still feels like a boilerplate instead of a real product.

Verification checklist

  1. Product name, description, and CTA copy match the live brand.
  2. Public navigation only shows pages you actually use.
  3. No CTA points to a disabled feature.
  4. Privacy and terms contain final content.
  5. Roadmap, status, and open pages do not contain confusing placeholders.
  6. Meta title, description, and preview images are ready for launch.
If you want to review public-facing features that often connect directly from the marketing layer, continue to Contact form, Waitlist, and Blog and MDX content.